Real estate agents can be found easily. They have advertisements and signage on every bus bench and street corner. It is as easy as getting in contact with them when you want to sell your house. It must be as easy as that, right? Wrong!
Choosing the right agent can be the difference between selling and failing. You are trying to find someone who can sell the property in the shortest time possible, while generating the highest income they can, and causing you the least bit of inconvenience. Finding the right agent with these terms can be a little more challenging than looking at a few signs.
Choosing the wrong agent can have implications that you and your property may not get over. They could be sluggish, incompetent and fraudulent, and damage both the property’s reputation and your own, which may set you back significantly in your finances.
When choosing your real estate agent, you may be tempted to approach the one with the lowest commission. This may save you some money in the short term, but is not an advisable way to choose your agent. Agents with lower commission fees have lesser marketing resources, which will mean that your home will not get the marketing exposure that is necessary for it to sell.
Choosing an agent on the basis of listing price alone is not an informed strategy for selling your house. Buyers have access to research tools on the internet, and can determine the appropriate value of property within an area. By aiming for the highest price listing, you will be overpricing your property. This could be a bad idea as buyers will be likely to steer away from even considering your overpriced property. A fair listing would be more appropriate, as it will attracts customers and build a great impression of your home.
You might be tempted to go for the real estate agent with most sales. The best real estate agents do not necessarily sell the most listings. You should consider the sales-to-listing ratio, which is the percentage of sales in consideration of all properties listed under an agent. This way, you will be more likely to identify agents that may overprice your property and those who may have trouble selling certain types of property.
You will probably be tempted to consider a family member as your agent. Selling your property may demand intense negotiations and aggressive marketing. Even when everything is done right, some deals may just fall through. Having a family member as your agent can create a complicated relationship when it comes to selling the property, which may affect the relationship between the two of you. Instead of choosing them to be your agent because they are family, you should submit them through the rigorous checks that will help you find the best agent available.
Getting the right real estate agent may be the difference between selling your home and having a financial liability. You should consider their performance, price and projections for your home in order to find the most suitable candidate.